Page 42 - CCAP-PS-7 - Citrix Cloud Services: Renewals, Upgrades, Cross-selling and Up-selling (Module 7)
P. 42

5 Takeaways














  1            When selling renewals and subscriptions, you should focus on driving value and outcomes








  2            Use a comparison-oriented and TCO-compelling approach to change renewals into opportunities







  3            Understand the hard cost and soft cost avoidances for each of your customers’ business cases








  4             Remember the 5-step-approach to drive successful sales cases of renewals, upgrades and TTUs








  5              Customers who are successfully “managed” continuously grow as they go with the cloud






       © 2016 Engage ESM All Rights Reserved
   37   38   39   40   41   42   43   44   45