Page 39 - CCAP-PS-7 - Citrix Cloud Services: Renewals, Upgrades, Cross-selling and Up-selling (Module 7)
P. 39

The 5 steps for a successful ‘XaaS’


       B2B Renewal/Upgrade/TTU










                                                                                                                              Think of a renewal

                                                                                                                                 as a new sales
                                                                                                                                    opportunity



                                                                                                           Intelligent
                                                                                                     account planning




                                                                        Build the process
                                                                           into your CRM




                                              Soft & Business

                                              Skill Excellence





                  Have a process









       © 2016 Engage ESM All Rights Reserved                                                                                                                                            40
   34   35   36   37   38   39   40   41   42   43   44