Page 43 - How to Sell Cloud Services for Resellers
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How does this change our engagement?

Need                                                  Earlier Engagement
           Research                                   involving BDM and LOBs

                     Specifi-                                    Different engagement
                      cation                                     Opex versus Capex thinking

                                   Budget
                                  Approval

                                            Request
                                                for

                                            Proposal

                                                      Evaluate/
                                                        Select

                                                                   Sign
                                                                 Contract
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