Page 16 - Citrix Business Builder

Partner Business – Guidance & Outputs

Know how they go-to-market with Citrix Update SWOT
• Identify Citrix products and services they Analysis

sell, and barriers to selling Update Value
• Document other complimentary products and Hypothesis

services they sell with Citrix products
• Identify target market, including verticals

and segment
• Discuss net new business generation

strategy

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