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Outcome-based Value Prop

 Drivers  • Network services and hosting are being i
  Goals   • CIO: AWS is pricing internal IT and exter
Problems  • CEO: Without a IT / DC growth story, rum
  Value   • SD & PD: Need better market offerings to
  Proof
          • Internal IT needs to compete with AWS o
          • CEO needs a growth story to extend from
          • Sales Director needs a plan to grow by 1
          • Portfolio Director wants to offer MS custo

          • CEO: Management team don’t have a pl
          • PD: No hardware vendor / partners can h
          • CIO: Struggling to create a viable busine
          • SD: No growth strategy and sales people

          • SD, PD & CIO: ABC Co. have a proposit

             managed services customers into the da
          • It would also provide a logical and compe
          • CEO: The proposition and sales plan wo

          • We have helped a global SI to take out a
          • They have also increased DC sales by 11
          • Customer DC churn has reduced by 14%
          • The growth and cost savings story has b
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