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Outcome-based Value Prop

Drivers   • Taxi industry is experiencing high growth
Goals
             crisis.
          • Owner: Too much competition – stealing
          • Not interested in buying IT – I don’t have

          • Owner: To increase my business so that
          • To retain my reliable drivers.

Problems  • Owner: Customers are very fickle, if they
  Value      else and there are many others to choos
  Proof
          • Some are trying Uber because they are s

          • We can ensure that your customers coul
          • That would eliminate the lost calls and en
          • You mentioned losing up to 40 calls per w

             each month.

          • We have helped another taxi company re
             almost 20% over 3 months.
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