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Customer Experience Defined

                57%                             Virtual Expertise

            Must switch from web                Mobile       Enable Omni
              self-serve to voice               Experience   Channel Experiences

56%                The             59%                             Enhance Points
              Exceptional                       Branch-In-A-Booxf Service
Customers                          Transferred
  have to       Service               during
               Challenge             support
re-explain                            session
   issue

                                                Intelligent  ContLaecvt erage  Customer
                                                Center            Analytics    & Insight

 50%             62%                            Location-Based

Cumbersome      Must contact                    Analytics    Improve Mobile / Social /
authentication  repeatedly to
                resolve issue                                Online Engagement

                                                Connected
                                                Analytics
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