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Engaging with Business Decision Makers








               Chief                                   Pain Points                  Questions                      Implications
             Financial                             Cash Flow and         1. How much of your IT spend       Most CFOs are unaware

              Officer                              Financial                 is funded using Capex?         of the benefits of Cloud
                                                   Performance           2. How are you planning to         Services.
                                                                             improve cash flow by           These questions use the
                                                                             switching to an Opex model     language of finance to get
                                                                             for IT and communications?     them interested (Opex,
                                                                         3. What would be the               Capex, Cash flow, risk).
                                                                             advantages of having your      This makes it easier to
                                                                             IT delivered on a pay as you   engage and gives you the
                                                                             go basis?                      opportunity to educate a
                                                                         4. How would it help the cash      valuable ally.
                                                                             flow if you were able to fund
                                                                             your IT expense as needed?
                                                                         5. How would it help if we could
                                                                             show you a way of reducing
                                                                             the risk of implementing IT
                                                                             projects?
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