Page 51 - MIOT

Developing your IoT Business Model

● A business model describes how an organisation intends to create,

capture and deliver value

− Effectively a business model represents a recipe for how an organisation
proposes to make money

● A business model can be thought of in terms of nine definitional

elements:

 Customer segments  Key resources

 Value propositions  Key activities
 Channels  Key partnerships

 Customer relationships  Cost structure

 Revenue streams

Osterwalder, Business Model Generation