Page 46 - MIOT
P. 46
Creating your Value Proposition:
are you working with assumptions or facts?
● Who is your target customer? What kind of problem do you solve for
them?
● Is this an important problem for this customer? Is it an urgent
problem?
● How do you plan to solve this problem for the customer? Describe
how your solution will work using the customer’s language and the
benefits that it will generate.
● Who is your competition? How do they solve this problem for their
customers today?
● What is unique about your way of solving the problem? Why are you
better than anyone else in solving this problem?
