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Value Proposition - your solution

• Products & Services:
• products and services you will offer

• help the customer receives - functional, emotional -
for the tasks they are trying to perform or complete

• Pain Relievers:
• how your solution addresses the customer’s needs,

challenges and pains
• how you eliminate negative emotions, undesired costs,

unavoidable situations

• Gain Creators:

• how your product creates customer gain
• how it offers added value to your customer