Page 89 - Cisco CloudCenter Driven Sales Bootcamp v1-5-2
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For a Single Account, Multicloud Portfolio Has Potential to Unlock

     Up to 11x Incremental Opportunity


   • SW upsell provides up to an additional 1X
      opportunity of initial core sale
   • Hardware pull-through provides up to an
      additional 3X opportunity of initial core sale
   • Hardware refresh provides up to an
      additional 4X opportunity of initial core sale
                                                              For each $1
   • Advisory and Implementation Services give
      incremental 1X-3X                                             of                                                  1x-3x
                                                                                   1x 1x-3x
                                                              multicloud          1x       1x              2x-4x

                                        Multicloud SW license   revenue
                                         revenue (annualized)


                                             Additional SW sale / software
                                                      attach (annualized)


                                                       Core hardware pull-through,
                                                         cloud-related (annualized)                                             5x-11x

                                                                         Hardware refresh
                                                                             (annualized)                                        (total)

                                                                             Multicloud Advisory and
                                                                             implementation services
   84   85   86   87   88   89   90   91   92   93   94