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Michael Bone
MAKES A DIFFERENCE
Marketing Manager
LifeSafety Power
Finding Passion for What You Do
For Michael Bone, Marketing Manager for still keeping (and improving) the usability that
Phoenix based LifeSafety Power, no two days our customers appreciate. On top of the new
are the same. As the man responsible for many look, I also tried to simplify the menus that
technical aspects of LifeSafety’s marketing had grown over the years, making it easier to
department, including datasheets, technical find products. A tighter integration on the
writing, and support work, Michael thrives in a home page of the product configurator and
constantly changing environment. the new product selector were also a major
“A normal day is very fluid, as I bounce from requirement.”
request to request with some strategic tasks So, where does the fuel for Michael’s elite
squeezed in between the daily items that pop performance come from? According to
up. It is by far the highest energy and most him, it’s an ongoing passion for all things
demanding job I have had.” mechanical – with an eye for design mixed in.
However, even as an outstanding technical “I enjoy cars and recently restored my
specialist, not all of Michael’s work is internal grandfather’s old garden tractor (a 1965
or behind the scenes – some of it shines Simplicity Landlord 101) that now belongs
brightly and prominently to customers. to me. I also do some photography when
One of the brightest shining examples of I have time.”
this is LifeSafety’s ongoing website redesign When not exploring his passions at work or
that Michael has been instrumental in in his hobbies, you can find Michael spending
constructing. quality time with his wife Christine and his
“It is still ongoing, but the freshened site two daughters, Emily and Abigail.
brought our webpage to a current look while
pEoplE makINg a difference 35
