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convince them in 90 seconds or less
90-Second Summary
Attitude Is Key
• Attitude is infectious. It’s the first thing about you
that people notice, and it immediately rubs off on
those around you.
• Attitude is made up of your body language, your
tone of voice, and your choice of words. If you
are enthusiastic, then look enthusiastic, sound
enthusiastic, and use enthusiastic words.
• You can control and adjust your attitude if you want to.
Your mind and your body are one system—change one
and the other will follow.
• Learn to distinguish between attitudes that are
really useful and attract people to us (being warm,
enthusiastic, and confident) and attitudes that are
really useless and repel people (being angry, arrogant,
or impatient).
Body Language
Become conscious of what your body language says,
because it accounts for more than half of what others
respond to when connecting with you.
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