Page 96 - ConvinceThemFlip

convince them in 90 seconds or less
Congruence
When your body language, tone of voice, and words are
all saying the same thing, you are congruent, or believ-
able. In order to be persuasive, you must first be credible.
If your words and your body language aren’t saying the
same thing, people will be confused and put off. So make
sure that your body isn’t giving off signals—whether it’s
impatience, irritation, or inattention—that your words
are not.
Feedback
• Give and respond to feedback, both verbal and
nonverbal: Look and act interested, lean forward,
sit on the edge of your seat, smile, shrug your
shoulders, laugh. If you don’t react or respond,
people will assume you’re not interested and wish
they were someplace else.
• Feedback gives design, direction, and depth to
encounters. While you are making connections,
feedback is responsible for the ongoing quality of
the encounter.
• Well-delivered feedback makes people feel that you
are giving them your attention and that what they
are communicating to you is having an impact.
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