Page 98 - ConvinceThemFlip

convince them in 90 seconds or less
Our pilot had failed to connect with his passengers
because he didn’t talk in the positive and say what he
wanted to say, which was, “Sit back and relax, it’s going to
be a smooth flight, and we’ll be arriving on time.” Which
is exactly how it turned out. By failing to talk in the posi-
tive, the pilot planted a host of negative suggestions in the
passengers’ heads.
Your Brain Can Process
Only Positive Information
Where’s the milk in your refrigerator? I’m sure you
know, but how do you know? Here’s how: You made
a lightning-fast picture in your mind’s eye of the inside of
your refrigerator and saw where the milk was. Amazing.
What’s your favorite Rolling Stones song (or any band
you really love)? Got it? How did you do that? You played
it back in your head to check it out.
What does sand feel like? Same concept. You went
inside your head to retrieve sensory information, to check
out your experience.
This is the language of the brain—pictures, sounds,
and feelings. Spoken language comes after input from
the senses. Now, can you make a picture of yourself not
doing something? Not feeling something? Not seeing
something? You can’t, because the brain can’t process
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