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we learned in Chapter 1, organi- those plans and strategies, managers have
As
zations have a purpose, people, to change direction as conditions change.
and a structure to support and enable those This chapter presents the basics of planning.
people in carrying out that purpose. And You’ll learn what planning is, how managers
in those organizations, managers must de- use strategic management, and how they set
velop goals, plans, and strategies for how goals and establish plans. Finally, we’ll look
best to achieve that purpose. However, at some of the contemporary planning issues
sometimes after evaluating the outcomes of managers face. •
Learning Outcomes
5-1 Discuss the nature and purposes of planning. p. 155
5-2 Explain what managers do in the strategic management process. p. 157
5-3 Compare and contrast approaches to goal setting and planning. p. 165
5-4 Discuss contemporary issues in planning. p. 171
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