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The university saw an in-                       CHAPTER 8   •  Managing Change and Innovation    281
                                                                                                   such as communications and
                    crease in student enrollment      CHANGE . . . For better                      signal processing, computer
                    and a need for specialization    utilization of resources,                     systems and networks, power
                    in the wide field of EE and     coordination, and control                      systems and energy, and elec-
                    particularly in IE, which saw                                                  tronics instrumentation and
                    a boom in the early 2000s.                                                     control.
                    This motivated the university to split its departments in two—  The advantages and disadvantages of all options were
                    Electrical Engineering (EE) and Information Engineering (IE).   discussed. The faculty and staff of both IE and EE supported
                    Faculty members belonging to telecommunication and com-  the merger on the basis that it would provide a broader edu-
                    puter streams formed the faculty of the IE department while the   cation, focusing on different areas of electrical and computer
                    EE department had only few faculty members having expertise   engineering.  The approach was innovative in streamlin-
                    in power systems and machines. While the prime objective was   ing the courses and ensuring that specialized content and
                    to take the first step towards establishing a school of electri-  instructions were delivered as and when applicable.  An
                    cal and information engineering, certain influential faculty   external examiner of the EE and IE departments also recom-
                    members acted as change agents in the university’s innovation   mended the merger.
                    process.                                                 The college sought the opinions of experts in the respec-
                       A year after the split, serious issues surfaced. The restruc-  tive fields, who approved both the merger initiative and the
                    tured EE department had to give a broad electrical engineering   proposed new structure.  Their views and recommendations
                    education to students. This should include some specializations   were considered in preparing the merger proposal. The restruc-
                    such  as  telecommunications and  signal  processing, globally   ture was approved by the College Board, University Academic
                    recognized as  a must  in such a field.  The two  departments   Council, and the University Council in 2002.  The official
                    faced problems in staff hiring and in duplication of core courses   merger  commenced  during  2003,  leading  to  the  formation
                    offered and overlapping of specializations. Therefore, a solu-  of the Department  of Electrical  and Computer Engineering
                    tion had to be devised and immediately implemented. Several   (DECE).
                    scenarios were discussed in both departments to address the   After the transitional periods, the formation of the DECE
                    situation.                                            proved to be a sound decision, showing promising stability and a
                       The following key options were considered—first, chang-  vision aligned to the country’s growth.
                    ing the name and the curriculum of the Electrical Engineering
                    Department to Power Engineering Department; second, mov-  Discussion Questions
                    ing the IE staff teaching Telecommunication courses to the EE   8-14  What factors would highlight the need to revise or majorly
                    Department and leave the staff teaching computer courses in     restructure a department or organization?
                    the IE department; third, hosting both IE and EE departments   8-15  The case mentioned that there were some motivation of change
                    within a School as proposed initially (DEEE) before the split.   agents too in this split and the creation of a School. In your
                    Based on this, the Department of EE would offer a degree in   view, what do you think could have been the internal factors
                    Power Engineering only; and fourth, to merge the two depart-  that motivated the change agents?
                    ments  into  a  single  department of  electrical  and  computer   8-16  Why do you think the third option was rejected?
                    engineering. This would also need it to consider restructuring   8-17  In your opinion, why do you think the fourth option was
                    its undergraduate program into several specialization tracks,    implemented?

                    CASe APPLICAtIOn  2
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                    Making Over Avon



                          ave you heard of Avon products? Have you purchased   As the world’s top direct seller of cosmetics and beauty-
                          Avon  products?  We’re  guessing  that  you’ve likely   related items, Avon Products has built a global brand and a
                   Hheard of Avon, but not as likely to have purchased any   portfolio of products that are marketed primarily through
                    Avon products, especially if you’re young and you live in North   direct selling. Despite being based in the United States, the
                    America. 52                                           company’s North  American revenues have continued to
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