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400    Part 4   •  Leading
                                 :::::::  Technology and the Manager’s Job   :::::::
                                                       VIRTUAL LeADeRSHIP


                  How do you lead people who are physically separated from you   To be an effective virtual leader, managers must recognize that
                  and with whom your interactions are primarily written digital com-  they have choices in the words and structure of their digital commu-
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                  munications?  That’s the challenge of being a virtual leader. And   nications. They also need to develop the skill of “reading between
                  unfortunately, leadership research has been directed mostly at face-  the lines” in the messages they receive. It’s important to try and
                  to-face and verbal situations. But we can’t ignore the reality that   decipher the emotional content of a message as well as the written
                  today’s managers and their employees are increasingly being linked   content. Also, virtual leaders need to think carefully about what
                  by technology rather than by geographic proximity. So what guid-  actions they want their digital messages to initiate. Be clear about
                  ance would be helpful to leaders who must inspire and motivate   what’s expected and follow up on messages.
                  dispersed employees?                                   For an increasing number of managers, good interpersonal
                     It’s easy to soften harsh words in face-to-face communication   skills may include the abilities to communicate support and leader-
                  with nonverbal action. A smile or a comforting gesture can go a long  ship through digital communication and to read emotions in others’
                  way in lessening the blow behind strong words like disappointed,   messages. In this “new world” of communication, writing skills are
                  unsatisfactory, inadequate, or below expectations. That nonverbal   likely to become an extension of interpersonal skills.
                  component doesn’t exist in online interactions. The structure of   If your professor has assigned this, go to the Assignments section of
                  words in a digital communication also has the power to motivate   mymanagementlab.com to complete these discussion questions.
                  or demotivate the receiver. A manager who inadvertently sends a
                  message in short phrases or in ALL CAPS may get a very different      taLK aBOUt It 5: What challenges does a “virtual” leader face?
                  response than if the message had been sent in full sentences using     taLK aBOUt It 6: How can virtual leaders use technology to
                  appropriate punctuation.                            help them be more effective leaders?






                                                  As  we  said  in  our  earlier  discussion  of  trait  research,  leaders  need  basic  intelligence
                                              and job-relevant knowledge. But IQ and technical skills are “threshold capabilities.” They’re
                                                necessary but not sufficient requirements for leadership. It’s the possession of the five compo-
                                              nents of emotional intelligence—self-awareness, self-management, self-motivation, empathy,
                                              and social skills—that allows an individual to become a star performer. Without EI, a person
                                              can have outstanding training, a highly analytical mind, a long-term vision, and an endless
                                              supply of terrific ideas but still not make a great leader, especially as individuals move up in
                                              an organization. The evidence indicates that the higher the rank of a person considered to be a
                                              star performer, the more that EI capabilities surface as the reason for his or her effectiveness.
                                              Specifically, when star performers were compared with average ones in senior management
                                              positions, nearly 90 percent of the difference in their effectiveness was attributable to EI fac-
                                              tors rather than basic intelligence.


                                                                 Rudolph Giuliani’s EI evolution

                                              Example of EI and Leadership: The maturing of Rudolph Giuliani’s leadership effectiveness
                                              closely followed the development of his emotional intelligence. For the better part of the
                                              eight years that he was mayor of New York, Giuliani ruled with an iron fist. He talked tough,
                                              picked fights, and demanded results. The result was a city that was cleaner, safer, and  better
                                              governed—but also more polarized. Critics called Giuliani a tin-eared tyrant. In the eyes of
                                              many, something important was missing from his leadership.  That something, his critics
                                                acknowledged, emerged as the World Trade Center collapsed. It was a newfound compassion to
                                              complement his command: a mix of resolve, empathy, and inspiration that brought comfort to
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                                              millions.  It’s likely that Giuliani’s emotional capacities and compassion for others were stimu-
                                              lated by a series of personal hardships, including prostate cancer and the highly visible breakup
                                              of his marriage, both of which had taken place less than a year before the terrorist attacks on the
                                              World Trade Center. 58
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