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13 Review





                CHAPTEr SUMMArY


                                                                      IT has affected managerial communication through the use of
                  13-1  Describe what managers need to know           networked computer systems and wireless capabilities.
                 about communicating effectively.

                                                                        13-3  Discuss contemporary issues
                Communication is the transfer and understanding of meaning.   in communication.
                The communication process consists of seven elements: First,
                a sender or source has a message. A message is a purpose to
                be conveyed.  Encoding converts a message into symbols. A   The two main challenges of managing communication in an
                channel provides the medium along which a message travels.   Internet world are the legal and security issues and the lack of
                Decoding happens when the  receiver retranslates a sender’s   personal interaction.
                message. Finally, feedback lets the sender know whether the   Organizations can manage knowledge by making it easy
                communication was successful. The barriers to effective com-  for employees to communicate and share their knowledge
                munication include filtering, emotions, information overload,   so they can learn from each other ways to do their jobs
                defensiveness, language, and national culture. Managers can   more  effectively and efficiently. One way is through online
                overcome these  barriers by using feedback,  simplifying lan-    information databases, and another way is through creating
                guage, listening actively, constraining emotions, and watching   communities of practice.
                for nonverbal clues.                                      Communicating with customers is an important manage-
                                                                      rial issue because  what communication takes place and  how
                  13-2  Explain how technology affects                it takes place can significantly affect a customer’s satisfaction
                                                                      with the service and the likelihood of being a repeat customer.
                 managerial communication.                                It’s  important  for  organizations  to  get  input from  their
                                                                      employees. Such potentially valuable information should not
                Technology has radically changed the way organizational mem-  be ignored.
                bers communicate. It improves a manager’s ability to monitor   Finally, it’s important that a company’s communication
                performance; it gives employees more complete information   efforts be ethical. Ethical communication can be encouraged
                to make faster decisions; it provides employees more oppor-  through clear guidelines and through answering questions that
                tunities to collaborate and share information; and it makes it   force a communicator to think through the communication
                possible for people to be fully accessible, anytime anywhere.   choices made and the consequences of those choices.



                DIscussIon QuestIons


                  13-1  Explain why the different types of communication are     13-6  How might a manager use the grapevine to his or her
                      effective across an organization’s hierarchy.         advantage? Support your response.
                  13-2  Why isn’t effective communication synonymous with     13-7  Research the characteristics of a good communicator.
                      agreement?                                            Write up your findings in a bulleted list report. Be sure
                 13-3  Examine the communication process as illustrated in   to cite your sources.
                      Exhibit 13-1. What constitutes noise? Do you think noise     13-8  Discuss the five contemporary communication issues
                      can be prevented? Explain the reasons for your answer.  facing managers.
                  13-4  “Ineffective communication is the fault of the sender.”     13-9  For one day, track nonverbal communication that you
                      Do you agree or disagree with this statement? Discuss.  notice in others. What types did you observe? Was the
                 13-5  In your opinion, will information technology cause   nonverbal communication always consistent with the
                      information overload for managers in future?          verbal communication taking place? Describe.








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