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CHAPTER 1 • Managers and Management 47
1-24 What management roles would operations manager Patrick 1-25 Go to Symantec’s Web site (www.symantec.com) and look up
Fitzgerald be playing as he (a) held weekly security briefing con- information about the company. What can you tell about its
ference calls with coworkers around the globe, (b) assessed the emphasis on customer service and innovation? In what ways
feasibility of adding a new network security consulting service, does the organization support its employees in servicing cus-
and (c) kept employees focused on the company’s commitments tomers and in being innovative?
to customers?
Endnotes
1. The Walt Disney Company, Letter 6. S. J. Carroll and D. A. Gillen, “Are 13. N. Hellmich, “Many Delay Customers and Management,”
to Shareholders, 2012 Annual Re- the Classical Management Func- Retiring: Need More Money, Academy of Management Execu-
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Unabridged, based on the Ran- 48. d e l a y - r e t i r e m e n t - m o n e y / Slater, “Proactive Customer Ori-
dom House Dictionary, © Ran- 7. See, for example, J. G. Harris, 5785373/, February 27, 2014. entation and Its Role for Creating
dom House, Inc. 2009, http:// D. W. DeLong, and A. Donnel- 14. M. M. Biro, “Telecommuting Is Customer Value in Global Mar-
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