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CHAPTER 1   •  Managers and Management    45
                    Laszlo Bock, said, “My first reaction was, that’s it?” Another   •  Display good communication skills, especially listening
                    writer described it as “reading like a whiteboard gag from an   (learn to listen and to share information; encourage open
                    episode of The Office.” But, as the old saying goes, there was   dialogue and pay attention to the team’s concerns)
                    more to this list than meets the eye.                 •  Help individuals to reach their long-term work goals (notice
                       When Bock and his team began looking closer and rank   employees’ efforts so they can see how their hard work is
                    ordering the eight items by importance, Project Oxygen got   furthering their careers; appreciate employees’ efforts and
                                                                            make that appreciation known)
                    interesting—a lot more interesting! And to understand this,   •  Provide an unambiguous vision of the future (lead the team
                    you have to understand something about Google’s  approach   but keep everyone involved in developing and working
                    to management since its founding in 1999. Plain and simple,     toward the team’s vision)
                    managers were encouraged to “leave people alone. Let the   •  Ensure you have the  necessary technical abilities to support
                    engineers do their stuff. If they become stuck, they’ll ask   employee efforts (understand the challenges facing the team
                    their bosses, whose deep technical expertise propelled them   and be able to help team members solve problems)
                    to management in the first place.” It’s not hard to see what   Now, managers at Google aren’t just encouraged to be great
                    Google wanted its managers to be—outstanding technical   managers, they know what being a great manager  involves. And
                    specialists. Mr. Bock explains, “In the Google context, we’d   the company is doing its part, as well. Using the list, Google
                    always believed that to be a                                                   started training managers, as
                    manager, particularly on the      Data cruncher Google                         well as providing  individual
                    engineering side, you need to                                                  coaching  and performance
                    be as deep or deeper a tech-  crunched data to find out                          review sessions. You can say
                    nical  expert  than the  people   what being a great manager                   that Project Oxygen breathed
                    who work for you.” However,                  involves.                         new life into Google’s man-
                    Project Oxygen revealed that                                                   agers.  Bock  says  the  compa-
                    technical expertise was ranked                                                 ny’s efforts paid off quickly.
                    number eight (very last) on the list. So, here’s the complete list   “We were able to have a statistically significant improvement
                    from most important to least important, along with what each   in manager quality for 75 percent of our worst-performing
                    characteristic entails:                               managers.”
                    •  Provide coaching support when needed (provide specific
                      feedback and have regular one-on-one meetings with   Discussion Questions
                      employees; offer solutions tailored to each employee’s
                      strengths)                                          1-17   Describe the findings of Project Oxygen using the  functions
                                                                               approach, Mintzberg’s roles approach, and the skills  approach.
                    •  Avoid over-managing; let your team be responsible (give
                      employees space to tackle problems themselves, but be avail-  1-18   Are you surprised at what Google found out about “building a
                      able to offer advice)                                    better boss?” Explain your answer.
                    •  Express interest in employees’ well-being (make new team   1-19   What’s the difference between encouraging managers to be
                      members feel welcome and get to know your employees as   great managers and knowing what being a great manager
                      people)                                                   involves?
                    •  Focus on being productive and on end results (focus on help-  1-20   What could other companies learn from Google’s  experiences?
                      ing the team achieve its goals by prioritizing work and get-  1-21   Would you want to work for a company like Google? Why or
                      ting rid of obstacles)                                   why not?

                    CAse AppLICATION 3
                                                               #




                    Saving the World



                          ou used to be able to tell who the bad guys were. But   businesses, governments, and other organizations. Surveys
                                                                    43
                          in our digital online world, those days are long gone.    show that data breach attacks are happening with alarming
                    YNow, the bad guys are faceless and anonymous. And    regularity. And while your home and school PCs are hope-
                    they  can  and  do  inflict  all  kinds  of  damage  on  individuals,   fully well protected from data theft and viruses, don’t think
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