Page 22 - LEAD GENERATION

LEAD TYPE SUMMARY

Types of Web Leads

100% Purchased Leads: Leads generated by placing an

ad on a home search site like Zillow, Trulia, or

Realtor.com.

Pros: Almost no setup on your part; potential to start

generating leads immediately

Cons: Rented audience (you’re only in front of them for as

long as you’re paying); expensive; must submit to their rules

and limitations

Paid Self-Generated Leads: Leads obtained by

advertising in search engines (e.g. Google AdWords) or on

social media (e.g. Facebook Ads, LinkedIn Ads).

Pros: Some creative freedom; less expensive than 100%

purchased leads

Cons: Rented audience; must submit to their rules and

limitations; requires knowledge of the latest best practices