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LEAD TYPE SUMMARY, CONT’D
Organic Self-Generated Leads: Leads earned through
content marketing (for example, writing a blog post,
optimizing it with keywords so it gets found on Google,
and including some sort of call-to-action in the blog that
encourages readers to get in touch with you).
Pros: Although moderately expensive to start, becomes
less expensive and more sustainable in the long run
Cons: Shared audience (competing with other agents for
attention in search engines and on social media); requires
a lot of time and energy to create content and stay on top
of best practices
Now that we’ve gone through the different types of online
leads, compare those with what I like to call your 100%
Owned Leads:
