Page 6 - LEAD GENERATION

Lead Generation

Realities

Ø Most Agents Don’t Do Consistent Lead Generation

Ø Most Agents Don’t Follow Up Appropriately (20+ Times)

Ø 70% of online real estate leads report they are not followed

up with effectively

Ø Most Agents Don’t Automate Their Lead Follow Up

Ø Most Agents Don’t Measure Their Results

Ø Realistic Closing Rates are .5 to 1%

Ø 11% of all other deals done come from all other sources —

direct mail, sign calls, door knocking, cold calling, expired

listings, walk-ins...and web leads

Ø Top Agents run 5 or more lead generation systems

Ø According to NAR, 70% of sellers say they

would definitely recommend their agent for future

services...but only 25% actually do use the same agent the

next time they sell their home. This is the LOYALTY

VALUE VOID. Agents are losing clients. Somewhere

between closing and the next time they’re ready to sell,

these past clients are getting picked up by other agents.