Page 10 - LEAD GENERATION

DIRECT MAIL, CONT’D

Schedule your follow-up campaign

When we're planning direct mail campaigns, schedule the arrival date

of those mail pieces—meaning that we know (within one day) when

those mail pieces will be delivered. We usually have our mail received
on Tuesday because response rates are higher on Tuesday.

Here's what a follow up campaign can look like:
•Week 1: Direct mail delivered on Tuesday

•Week 1: Begin Google AdWords and Facebook retargeting

•Week 2: Cold call prospects
•Week 3: Text prospects

•Week 4: Voicemail drop (SlyBroadcast)

•Week 5: Repeat mailing to the same list

•Week 6: Repeat cold calling to the same list
•Week 7: Repeat texts to the same list

•Week 8: Repeat voicemail drop to the same list

With retargeting, you set it up once and keep it running. Don't stop the

Facebook and AdWords campaigns. Your goal should be to contact

each prospect with a phone call, a postcard, a text, and a voicemail
drop each month.

RESOURCES:

https://www.lucidpress.com/blog/real-estate-how-to-follow-up-direct-mail-campaigns