Page 13 - LEAD GENERATION

F.S.B.O’s – Be A Problem Solver!

9 Common Reasons FSBO Transactions Fail

Ø Asking price is too high

Ø Refusal to offer a buyers’ agent commission
Ø Can’t attract qualified buyers (directly related to the second reason)

Ø Not effectively qualifying prospective buyers

Ø Overlooking crucial documentation
Ø Low curb appeal

Ø Poor interior staging

Ø Failure to address issues raised by a home inspection
Ø Being present during open houses and showings

In reality, more than 80% of FSBO’S fail to sell their home successfully.
This is good news for agents.

RESOURCES:

https://www.becomealocalleader.com/marketing-tips/a-killer-strategy-for-converting-fsbos-into-listings/

https://www.inman.com/2018/07/02/11-resasons-for-sale-by-owner-is-a-terrible-idea/