Page 12 - LEAD GENERATION

EXPIREDS

Here are 7 effective ways of finding expired real estate listings:

Ø Research expired listings on the MLS.
Ø Check public records.

Ø Consult other real estate agents.

Ø Buy expired listings.
Ø Create a template for an expired listings letter.

Ø Door Knock the Area (not just the home)

Ø Postcards to ALL houses on the same block ask an expired listing might

not be considered targeting expired listings, as long as the address of
the expired listing was not obtained from MLS.

Ø Door knocking an entire block of an expired listing might not be

considered targeting expired listings, as long as the address of the
expired listing was not obtained from the MLS.

Ø In any event, you should never mention "expired" when marketing to

these sellers.

Pitch Older Expired Listings

Dan Prud’homme, Owner, Carolina Realty Group

“I don’t just reach out to listings that are newly expired like everyone does, but I

dig deeper and pay special attention to the ones that expired a year or more ago,
that never relisted. I figure that at some point these potential clients wanted to

sell, so why not reach out to them to see what their plans are, how they may have

changed, and how I could help them meet their objective. If their plan is to sell
sometime in the future, I offer to assist them with a strategy so they’re ready to

hit the ground running when the timing is perfect.”

RESOURCES:

https://tinyurl.com/y4h6xfcz

CRMLS RULES HERE:
https://media.crmls.org/medias/fb50f7e4-d851-44ab-b5d7-abb020323fee.pdf