Page 127 - New Agent Binder
P. 127
MARKETING YOUR PROPERTY
CHARACTERISTICS OF HOME BUYERS
Home buyers may use several information sources in the search for their new home,
however, they are most likely to find the home they actually purchase through
a real estate sales professional.
92% of home buyers used the Internet in their home search.
84% found detailed information about the properties useful.
42% of home buyers started the home buying process by searching
for real estate properties online.
10 Weeks The typical home buyer searches for 10 weeks and views 10 homes.
32% of recent home buyers were first-time buyers.
13% purchased a multi-generational home.
44 Years Old typical buyer is 44 years old.
67% of recent home buyers were married couples.
15% single females • 9% single males • 7% unmarried couples
30% of recent home buyers listed the desire to own a home
as the primary reason for home purchase.
84% purchased a previously owned home
16% purchased new construction.
83% of buyers purchased a detached home.
7% purchased townhomes or attached homes.
