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SOCIAL MOMENTS 03
TWITTER
popular micro-blogging social media platform used to share messages in
characters or less.
To begin ... visit twitter.com signup to is the star below each tweet. A list of all
register for an account. tweets you’ve favorited will appear at the
Did you know? Twitter was originally top of your profile.
named “Twttr.” • ollow You can follow accounts using
the Follow button on each user’s profile.
Twitter Terms • Thread Comments can now be posted
• Tweet A message sent via Twitter as threads. If you want to tweet a long
containing 280 characters or less. message, consider adding tweets to
• etweet or T A “retweet” is when your original thread.
you copy a given tweet sent by another • Twitter Lists Twitter lists are a great way
user and tweet it again on your timeline. to separate your followers. For instance,
You can easily retweet by using the youcan create a list of your clients (and
two arrows underneath each tweet, the see only their tweets when you click on
“retweet button.” This button will send the this list).Or, you can create a list of real
tweet to your timeline and allow you the estate news accounts. The possibilities
opportunity to add your own commentary. for Twitter lists are endless!
• Hashtags You can think of Twitter • inned Tweet This feature of Twitter
hashtags as discovery tools that play an allows you to pin a tweet to the top of
incredibly important role in helping users your timeline and it will stay there until you
find relevant information that matters to pin it or pin another tweet above. Pin a
them. Search realestate and you’ll see great message about your business and
tweets that show what users are saying watch engagement on your tweet climb!
about real estate right now. • romoted ccounts Tweets and Trends
• Trending Topics These are the most Twitter offers several ad products to
tweeted-about topics at this very boost followers and engagement. When
moment. f news breaks while you’re on you see an account, tweet or trend listed
Twitter, you’ll see the hashtag or topic as “promoted,” this means the user paid
skyrocket to the top of your trending money to have their content seen.
topics. You can localize your trending • Mentions Use the “@” symbol” to
topics to re ect the most popular topics mention a user in a tweet. This user will
being tweeted about in your market. get a notification that you’ve tweeted
• Direct Messages Using this Twitter feature, about him or her. Users can mention your
you can directly message another user. account by using the same symbol in
Note that the user must follow him or her their tweet.
and you must follow them in order to send a • hotos Post up to four photos with any
direct message. tweet.
• avorites Think of favorites as the “Like”
button on Facebook. The favorite button (continued)
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