Page 227 - New Agent Binder

SOCIAL MOMENTS 03

TW TT CONT NU

Best ractices
Keep your Twitter account fresh by tweeting at least a few times each day.

• Make sure to take advantage of all the • Try not to use too many hashtags in one
personal marketing possibilities within a tweet, they could annoy readers of your
Twitter profile. Update your default photo tweet.
with your latest headshot, include a great • However, do include one, two or even
cover photo and write an engaging bio three hashtags to expand the potential
with information about your business and reach ofyour tweet and help interested
a link to your website. users discover your content.
• Retweet and respond to tweets to • Be sure to check with your clients before
engage other users. mentioning them in a tweet.
• Follow national and local media • Favorite others’ tweets as a way to show
publications and real estate reporters. them you liked the information shared.
Many of these accounts will follow you • Live tweet an event and if the event has
back. Also, reporters and publications a specific hashtag, use it in your tweets
tend to ask for pitches or look for sources to join the hyper-local conversation.
on Twitter, so be ready with a great story
about your business you can share!
• Share articles of interest to your Twitter
page by using the share icons above or
below most online stories.

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