Page 216 - Alex Ruscuklic - Complete Works

Checking the gures
The key to the reorganisation and consequent successful performance of the East Sydney Club lay in the gures — or rather, the close and careful scrutiny and analyses of the statistics game-by-game:
■ everygamewasanalysedmeticulously
■ every team and Club meeting was
carefully analysed and documented
■ every on- eld move was tabulated and studied
■ all training sessions were given similar treatment
■ rival teams were studied just as carefully.
These carefully-constructed policies quickly turned the Club’s fortunes around. Membership increased dramatically as East Sydney began winning all its games — and not just by a mere ve to eight goals!
Sponsorship flooded in, and Sponsors were happy to become partners with the Club to promote its good fortune even further —
“Attendances lifted by more than 60 per cent — quite often by 100 per cent for a major game!” (Jack Dean - President)
Top-class players actively campaigned to be with East Sydney. Success remained with East Sydney for many years. Media coverage lifted exponentially, making East Sydney the ‘golden’ Club for advertising and sponsorship support.
MEMBERSHIP
YEAR +1 +2 +3 +4 +5 +6
FINANCES
YEAR +1 +2 +3 +4 +5 +6
GAME ATTENDANCE
YEAR +1 +2 +3 +4 +5 +6
% INCREASE % INCREASE % INCREASE
20 40 60 80 20 40 60 80 20 40 60 80