Page 13 - WWW Assignment-ICT256

 Increases page views

by referencing other articles on your website or blog, a hyperlink

has the ability to keep readers on your site for longer. Make no

mistake, those "Related articles" notes at the bottom of every

article are hyperlinked to another page on the same site. With

Google taking note of page views, routing readers to another page

is a smart idea.
Example: Read my post, Do-it-Yourself SEO, for more ideas on how

to improve SEO.

 Improves SEO

We hear a lot of talk about the importance of the coveted back

link, when another site links to your website. Don't discount the

power of a forward link. When you link out to credible sources,

Google takes note and rewards you for it.

Example: A recent article from the Content Marketing

Institute contains more information on this topic.

 Assists the Call to Action

When you add a hyperlink into your `call to action' mix, the

chances of a conversion improve. People are lazy creatures.

Hyperlinking to your contact page, your subscription form or a

landing page on your website nudges those prospects along the

path of conversion.

Example: Subscribe here to have new posts from the Global

Copywriting Blog delivered by email.