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P. 101

What you will learn
                                                                                          in this Module:


             Module 6                                                                     • What the supply curve is

                                                                                          • The difference between
             Supply and Demand:                                                              movements along the supply
                                                                                             curve and changes in supply
                                                                                          • The factors that shift the
                                                                                             supply curve
             Supply and Equilibrium                                                       • How supply and demand

                                                                                             curves determine a market’s
                                                                                             equilibrium price and
                                                                                             equilibrium quantity
             The Supply Curve                                                             • In the case of a shortage
                                                                                             or surplus, how price
             Some parts of the world are especially well suited to growing coffee beans, which is why,  moves the market back
             as the lyrics of an old song put it, “There’s an awful lot of coffee in Brazil.” But even in  to equilibrium
             Brazil, some land is better suited to growing coffee than other land. Whether Brazilian
             farmers restrict their coffee-growing to only the most ideal locations or expand it to less
             suitable land depends on the price they expect to get for their beans. Moreover, there are
             many other areas in the world where coffee beans could be grown—such as Madagascar
             and Vietnam. Whether farmers there actually grow coffee depends, again, on the price.
               So just as the quantity of coffee beans that consumers want to buy depends on the
             price they have to pay, the quantity that producers are willing to produce and sell—the
             quantity supplied—depends on the price they are offered.

             The Supply Schedule and the Supply Curve

             The table in Figure 6.1 on the next page shows how the quantity of coffee beans made
             available varies with the price—that is, it shows a hypothetical supply schedule for cof-
             fee beans.
               A supply schedule works the same way as the demand schedule shown in Figure 5.1:
             in this case, the table shows the quantity of coffee beans farmers are willing to sell at
             different prices. At a price of $0.50 per pound, farmers are willing to sell only 8 billion
             pounds of coffee beans per year. At $0.75 per pound, they’re willing to sell 9.1 billion
             pounds. At $1, they’re willing to sell 10 billion pounds, and so on.        The quantity supplied is the actual amount
               In the same way that a demand schedule can be represented graphically by a demand  of a good or service producers are willing to
             curve, a supply schedule can be represented by a supply curve, as shown in Figure 6.1.  sell at some specific price.
             Each point on the curve represents an entry from the table.                 A supply schedule shows how much of a
               Suppose that the price of coffee beans rises from $1 to $1.25; we can see that the  good or service producers will supply at
             quantity of coffee beans farmers are willing to sell rises from 10 billion to 10.7 billion  different prices.
             pounds. This is the normal situation for a supply curve, reflecting the general proposi-  A supply curve shows the relationship
             tion that a higher price leads to a higher quantity supplied. Some economists refer to  between quantity supplied and price.



                                                 module 6      Supply and Demand: Supply and Equilibrium          59
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