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figure 6.1                 The Supply Schedule and the Supply Curve


                        Price of
                      coffee beans
                      (per pound)                                              Supply Schedule for Coffee Beans
                                                                                               Quantity of
                                                                                 Price of     coffee beans
                                                                               coffee beans     supplied
                                                    Supply                     (per pound)  (billions of pounds)
                                                    curve, S
                            $2.00                                                 $2.00           11.6
                             1.75      As price rises,                            1.75            11.5
                                       the quantity
                             1.50      supplied rises.                            1.50            11.2
                             1.25                                                 1.25            10.7

                             1.00                                                 1.00            10.0

                             0.75                                                 0.75             9.1
                             0.50                                                 0.50             8.0


                               0       7     9    11    13    15    17
                                                  Quantity of coffee beans
                                                      (billions of pounds)



                                 The supply schedule for coffee beans is plotted to yield  The supply curve and the supply schedule reflect the fact
                                 the corresponding supply curve, which shows how much  that supply curves are usually upward sloping: the quan-
                                 of a good producers are willing to sell at any given price.  tity supplied rises when the price rises.




                                       this relationship as the law of supply. Generally, the price and quantity supplied are
                                       positively related. So just as demand curves normally slope downward, supply curves
                                       normally slope upward: the higher the price being offered, the more of any good or
                                       service producers are willing to sell.

                                       Shifts of the Supply Curve
                                       Compared to earlier trends, coffee beans were unusually cheap in the early years of the
                                       twenty-first century. One reason was the emergence of new coffee bean–producing
                                       countries, which began competing with the traditional sources in Latin America. Viet-
                                       nam, in particular, emerged as a big new source of coffee beans. Figure 6.2 illustrates
                                       this event in terms of the supply schedule and the supply curve for coffee beans.
                                          The table in Figure 6.2 shows two supply schedules. The schedule before new pro-
                                       ducers such as Vietnam arrived on the scene is the same one as in Figure 6.1. The sec-
                                       ond schedule shows the supply of coffee beans after the entry of new producers. Just as
        The law of supply says that, other things  a change in the demand schedule leads to a shift of the demand curve, a change in the
        being equal, the price and quantity supplied  supply schedule leads to a shift of the supply curve—a  change in supply. This is
        of a good are positively related.  shown in Figure 6.2 by the shift of the supply curve before the entry of the new pro-
        A change in supply is a shift of the supply  ducers, S 1 , to its new position after the entry of the new producers, S 2 . Notice that S 2
        curve, which changes the quantity supplied at  lies to the right of S 1 , a reflection of the fact that the quantity supplied increases at
        any given price.               any given price.
        A movement along the supply curve is a  As in the analysis of demand, it’s crucial to draw a distinction between such
        change in the quantity supplied of a good that  changes in supply and movements along the supply curve—changes in the quan-
        is the result of a change in that good’s price.  tity supplied that result from a change in price. We can see this difference in
        60   section 2     Supply and Demand
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