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P. 107

table 6.1

              Factors That Shift Supply

              Changes in input prices
                                                  If the price of an input used to produce A rises, . . .   . . .  supply of A decreases (shifts   Section 2 Supply and Demand
                                                                                            to the left).
                                                  If the price of an input used to produce A falls, . . .   . . .  supply of A increases (shifts
                                                                                            to the right).
              Changes in the prices of related goods or services
              If A and B are substitutes in production . . .   . . .  and the price of B rises, . . .   . . .  supply of A decreases.
                                                  . . .  and the price of B falls, . . .   . . .  supply of A increases.
              If A and B are complements in production . . .   . . .  and the price of B rises, . . .   . . .  supply of A increases.
                                                  . . .  and the price of B falls, . . .   . . .  supply of A decreases.
              Changes in technology
                                                  If the technology used to produce A improves, . . .   . . .  supply of A increases.
              Changes in expectations
                                                  If the price of A is expected to rise in the future, . . .   . . .  supply of A decreases today.
                                                  If the price of A is expected to fall in the future, . . .   . . .  supply of A increases today.
              Changes in the number of producers
                                                  If the number of producers of A rises, . . .   . . .  market supply of A increases.
                                                  If the number of producers of A falls, . . .   . . .  market supply of A decreases.





              fyi



             Only Creatures Small and Pampered
             During the 1970s, British television featured a  have grown, the demand for pet veterinarians  doting owners to spend on their companions’
             popular show titled All Creatures Great and  has increased sharply. As a result, vets are  care, has driven up the price of pet veterinary
             Small. It chronicled the real life of James Her-  being drawn away from the business of caring  services. As a result, fewer and fewer veterinari-
             riot, a country veterinarian who tended to cows,  for farm animals into the more lucrative busi-  ans have gone into farm animal practice. So the
             pigs, sheep, horses, and the occasional house  ness of caring for pets. As one vet stated, she  supply curve of farm veterinarians has shifted
             pet, often under arduous conditions, in rural  began her career caring for farm animals but  leftward—fewer farm veterinarians are offering
             England during the 1930s. The show made it  changed her mind after “doing a C-section on a  their services at any given price.
             clear that in those days the local vet was a criti-  cow and it’s 50 bucks. Do a C-section on a Chi-  In the end, farmers understand that it is all a
             cal member of farming communities, saving  huahua and you get $300. It’s the money. I hate  matter of dollars and cents—that they get
             valuable farm animals and helping farmers sur-  to say that.”        fewer veterinarians because they are unwilling
             vive financially. And it was also clear that Mr.  How can we translate this into supply and  to pay more. As one farmer, who had recently
             Herriot considered his life’s work well spent.  demand curves? Farm veterinary services and  lost an expensive cow due to the unavailability
               But that was then and this is now. According  pet veterinary services are like gasoline and  of a veterinarian, stated, “The fact that there’s
             to a 2007 article in the New York Times, the  fuel oil: they’re related goods that are substi-  nothing you can do, you accept it as a business
             United States has experienced a severe decline  tutes in production. A veterinarian typically spe-  expense now. You didn’t used to. If you have
             in the number of farm veterinarians over the  cializes in one type of practice or the other, and  livestock, sooner or later you’re going to have
             past two decades. The source of the problem is  that decision often depends on the going price  deadstock.” (Although we should note that this
             competition. As the number of household pets  for the service. America’s growing pet popula-  farmer could have chosen to pay more for a vet
             has increased and the incomes of pet owners  tion, combined with the increased willingness of  who would have then saved his cow.)



                                                 module 6      Supply and Demand: Supply and Equilibrium         65
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