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figure  6.8


                Price Below Its Equilibrium
                Level Creates a Shortage            Price of
                                                  coffee beans
                The market price of $0.75 is below the equi-  (per pound)                                              Section 2 Supply and Demand
                librium price of $1. This creates a shortage:                      Supply
                consumers want to buy 11.5 billion pounds,  $2.00
                but only 9.1 billion pounds are for sale, so
                there is a shortage of 2.4 billion pounds. This  1.75
                shortage will push the price up until it reaches  1.50
                the equilibrium price of $1.
                                                         1.25

                                                         1.00                    E
                                                         0.75

                                                         0.50                 Shortage          Demand

                                                            0       7      9.1  10  11.5  13     15      17
                                                                                       Quantity of coffee beans
                                                                                          (billions of pounds)
                                                                          Quantity  Quantity
                                                                          supplied  demanded




             Using Equilibrium to Describe Markets

             We have now seen that a market tends to have a single price, the equilibrium price. If
             the market price is above the equilibrium level, the ensuing surplus leads buyers and
             sellers to take actions that lower the price. And if the market price is below the equilib-
             rium level, the ensuing shortage leads buyers and sellers to take actions that raise the
             price. So the market price always moves toward the equilibrium price, the price at which
             there is neither surplus nor shortage.





               Module 6 AP Review

             Solutions appear at the back of the book.
             Check Your Understanding
             1. Explain whether each of the following events represents (i) a  Caribbean cruise lines have offered more cabins, at lower
               change in supply or (ii) a movement along the supply curve.  prices, than before.
               a. During a real estate boom that causes house prices to rise,
                                                                  2. In the following three situations, the market is initially in
                  more homeowners put their houses up for sale.
                                                                    equilibrium. After each event described below, does a surplus or
               b. Many strawberry farmers open temporary roadside stands
                                                                    shortage exist at the original equilibrium price? What will
                  during harvest season, even though prices are usually low at
                                                                    happen to the equilibrium price as a result?
                  that time.
                                                                    a. In 2010 there was a bumper crop of wine grapes.
               c. Immediately after the school year begins, fewer young people
                                                                    b. After a hurricane, Florida hoteliers often find that many
                  are available to work. Fast-food chains must raise wages,
                                                                       people cancel their upcoming vacations, leaving them with
                  which represent the price of labor, to attract workers.
                                                                       empty hotel rooms.
               d. Many construction workers temporarily move to areas that
                                                                    c. After a heavy snowfall, many people want to buy
                  have suffered hurricane damage, lured by higher wages.
                                                                       second-hand snowblowers at the local tool shop.
               e. Since new technologies have made it possible to build larger
                  cruise ships (which are cheaper to run per passenger),
                                                 module  6     Supply and Demand: Supply and Equilibrium         69
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