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level of prices in the United States was much higher than it was in 1969—but that, as
                                       we’ve learned, didn’t matter. The inflation rate in the 2000s, however, was much lower
                                       than in the 1970s—and that almost certainly made the economy richer than it would
                                       have been if high inflation had continued.
                                          Economists believe that high rates of inflation impose significant economic costs.
                                       The most important of these costs are shoe -leather costs, menu costs, and unit -of -account
                                       costs. We’ll discuss each in turn.
                                       Shoe - Leather Costs  People hold money—cash in their wallets and bank deposits on
                                       which they can write checks—for convenience in making transactions. A high inflation
                                       rate, however, discourages people from holding money, because the purchasing power
                                       of the cash in your wallet and the funds in your bank account steadily erodes as the
                                       overall level of prices rises. This leads people to search for ways to reduce the amount of
                                       money they hold, often at considerable economic cost.
                                                                  During the most famous of all inflations, the German
                                                               hyperinflation of 1921–1923, merchants employed runners
                                                               to take their cash to the bank many times a day to convert
                        Compassionate Eye Foundation/Siri Stafford/Digital  resources—the time and labor of the runners—that could have
                                                               it into something that would hold its value, such as a sta-
                                                               ble foreign currency. In an effort to avoid having the pur-
                                                           chasing power of their money eroded, people used up valuable

                                                               been used productively elsewhere. During the German hy-
                                                               perinflation, so many banking transactions were taking
                          Vision/Getty Images
                                                               place that the number of employees at German banks
                                                               nearly quadrupled—from around 100,000 in 1913 to
                                                               375,000 in 1923. More recently, Brazil experienced hyper-
                                                               inflation during the early 1990s; during that episode, the
                                       Brazilian banking sector grew so large that it accounted for 15% of GDP, more than
                                       twice the size of the financial sector in the United States measured as a share of GDP.
                                       The large increase in the Brazilian banking sector that was needed to cope with the
                                       consequences of inflation represented a loss of real resources to its society.


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         Israel’s Experience with Inflation
         It’s hard to see the costs of inflation clearly be-                 Banks responded by opening a lot of branches,
         cause serious inflation is often associated with                    a costly business expense.
         other problems that disrupt the economy and                           Second, although menu costs weren’t that
         life in general, notably war or political instability               visible to a visitor, what you could see were the
         (or both). In the mid-1980s, however, Israel ex-                    efforts businesses made to minimize them. For
         perienced a “clean” inflation: there was no war,                    example, restaurant menus often didn’t list
         the government was stable, and there was  Ricki Rosen/Corbis Saba   prices. Instead, they listed numbers that you
         order in the streets. Yet a series of policy errors                 had to multiply by another number, written on a
         led to very high inflation, with prices often rising                chalkboard and changed every day, to figure out
         more than 10% a month.            The shoe-leather costs of inflation in Israel:  the price of a dish.
                                           when the inflation rate hit 500% in 1985, peo-
          As it happens, one of the authors spent a                            Finally, it was hard to make decisions be-
                                           ple spent a lot of time in line at banks.
         month visiting Tel  Aviv University at the height of                cause prices changed so much and so often. It
         the inflation, so we can give a first - hand ac-  out of accounts that provided high enough inter-  was a common experience to walk out of a
         count of the effects.             est rates to offset inflation. People walked  store because prices were 25% higher than at
          First, the shoe - leather costs of inflation were  around with very little cash in their wallets; they  one’s usual shopping destination, only to dis-
         substantial. At the time, Israelis spent a lot of  had to go to the bank whenever they needed to  cover that prices had just been increased 25%
         time in lines at the bank, moving money in and  make even a moderately large cash payment.  there, too.


        136   section 3     Measurement of Economic Performance
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