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section                             14



             Module 74: Introduction to Externalities
             Module 75: Externalities and Public Policy
             Module 76: Public Goods                  Market
             Module 77: Public Policy to Promote
                       Competition
             Module 78: Income Inequality and Income       Failure and
                       Distribution
             Economics by Example:
                                                      the Role of
             “Why Not Split the Check?”



                                                           Government










             For many people in the northeastern United States, there is  incentive to take the environmental effects of their actions
             no better way to relax than to fish in one of the region’s  into account.
             thousands of lakes. But in the 1960s, avid fishermen no-  The Gulf of Mexico oil spill of 2010 is among the re-
             ticed something alarming: lakes that had formerly teemed  minders that environmental problems persist. Neglected pol-
             with fish were now almost empty. What had happened?  lution is one of several reasons why markets sometimes fail
               The answer was acid rain, caused mainly by coal-burning  to deliver efficient quantities of goods and services. We’ve al-
             power plants. When coal is burned, it releases sulfur dioxide  ready seen that inefficiency can arise from market power,
             and nitric oxide into the at-                                               which allows monopolists
             mosphere; these gases react                                                 and colluding oligopolists to
             with water, producing sulfuric                                              charge prices above marginal
             acid and nitric acid. The result                                            cost, thereby preventing mu-
             in the Northeast, downwind                                                  tually beneficial transactions
             from the nation’s industrial                                                from occurring. In this section
             heartland, was rain sometimes                                               we will consider other reasons
             as acidic as lemon juice. Acid                                              for market failure. In Modules
             rain didn’t just kill fish; it also                                         74 and 75, we will see that in-
             damaged trees and crops, and                                                efficiency can arise from exter-
             in time even began to dissolve                                              nalities, which create a conflict
             limestone buildings.                                                        between the best interests of
               You’ll be glad to hear that                                               an individual or a firm and the
             the acid rain problem today                                                 best interests of society as a
             is much less serious than it                                                whole. In Module 76, we will
             was in the 1960s. Power plants                                              focus on how the characteris-
             have reduced their emissions                                                tics of goods often determine
             by switching to low-sulfur coal                                             whether markets can deliver
             and installing scrubbers in                                                 them efficiently. In Modules
             their smokestacks. But they                                                 77 and 78, we look at the role
             didn’t do this out of the                                                   of government in addressing
             goodness of their hearts; they                                              market failures. The investiga-
             did it in response to govern-  AP/Wide World Photos                         tion of sources of inefficiency
             ment policy. Without such                                                   will deepen our understand-
             government intervention, power                                              ing of the types of policy that
             companies would have had no   For many polluters, acid rain is someone else’s problem.  can make society better off.
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