Page 778 - Krugmans Economics for AP Text Book_Neat
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         Cap and Trade
         The tradable emissions permit systems for both  coal. The cap of 8.95 million tons set for 2010  enough with the preliminary results to consider
         acid rain in the United States and greenhouse  was about half the level of sulfur dioxide emis-  proposing an American cap and trade system
         gases in the European Union are examples of  sions in 1980. Economists who have analyzed  for greenhouse gases.
         cap and trade programs: the government sets a  the sulfur dioxide cap and trade system point to  Despite all this good news, however, cap and
         cap (a total amount of pollution that can be  another reason for its success: it would have  trade systems are not silver bullets for the world’s
         emitted), issues tradable emissions permits,  been a lot more expensive—80% more to be  pollution problems. Although they are appropriate
         and enforces a yearly rule that a polluter must  exact—to reduce emissions by this much using  for pollution that’s geographically dispersed, like
         hold a number of permits equal to the amount  a non-market-based regulatory policy.  sulfur dioxide and greenhouse gases, they don’t
         of pollution emitted. The goal is to set the cap  The European Union cap and trade scheme is  work for pollution that’s localized, like mercury or
         low enough to generate environmental benefits  the world’s only mandatory trading scheme for  lead contamination. In addition, the amount of
         and, at the same time, to give polluters flexibil-  greenhouse gases and covers all 27 member  overall reduction in pollution depends on the level
         ity in meeting environmental standards and mo-  nations of the European Union. Available data  of the cap. Under industry pressure, regulators
         tivate them to adopt new technologies that will  indicate that within the system, 3,093 metric  run the risk of issuing too many permits, effec-
         lower the cost of reducing pollution.  tons of emissions were transacted in 2008 and  tively eliminating the cap. Finally, there must be
          In 1994 the United States began a cap and  6,326 metric tons in 2009, an astonishing in-  vigilant monitoring of compliance if the system is
         trade system for the sulfur dioxide emissions  crease of 105%. Although it is still too early to  to work. Without oversight of how much a polluter
         that cause acid rain by issuing permits to power  evaluate the system’s performance, at the time  is actually emitting, there is no way to know for
         plants based on their historical consumption of  of this writing the U.S. Senate was impressed  sure that the rules are being followed.




                                       Production, Consumption, and Externalities

                                       Nobody imposes external costs like pollution out of malice. Pollution, traffic conges-
                                       tion, and other negative externalities are side effects of activities, like electricity gener-
                                       ation, manufacturing, or driving, that are otherwise desirable. We’ve just learned how
                                       government regulators can move the market to the socially optimal quantity when the
                                       side effects can be directly controlled. But as we cautioned earlier, in some cases it’s
                                       not possible to directly control the side effects, only the activities that cause them can
                                       be influenced. As we’ll see shortly, government policies in these situations must in-
                                       stead be geared to changing the levels of production and consumption that create ex-
                                       ternalities, which in turn changes the levels of the externalities themselves.
                                          This approach, although slightly more complicated, has several advantages. First,
                                       for activities that generate external costs, it gives us a clear understanding of how the
                                       desirable activity is affected by policies designed to manage its side effects. Second, it
                                       helps us think about a question that is different but related to the problem of exter-
                                       nal costs: what should be done when an activity generates external benefits. It’s impor-
                                       tant to realize that not all externalities are negative. There are, in fact, many positive
                                       externalities that we encounter every day; for example, a neighbor’s bird-feeder has
                                       the side effect of maintaining the local wild bird population for everyone’s enjoy-
                                       ment. And a beautiful flower garden in front of a neighbor’s house can be enjoyed by
                                       many passersby.
                                          Using the approach of targeting the activity behind the externalities, we’ll now turn
                                       our attention to the topic of positive externalities.

                                       Private versus Social Benefits
                                       Earlier, we pointed out that getting a flu shot has benefits to people beyond the per-
                                       son getting the shot. Under some conditions, getting a flu vaccination reduces the ex-
                                       pected number of other people who get the flu by as much as 1.5. This prompted one
        736   section 14      Market Failure and the Role of Gover nment
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