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S-38    SOLUTIONS TO AP  REVIEW  QUESTIONS




        Tackle the Test:
        Multiple-Choice Questions
        1.    d
        2.    b
        3.    a
        4.    e
        5.    b
        Tackle the Test:
        Free-Response Questions
        2.
                                   Market                                                Firm
               Price                                                Price,
               of unit                    S 1                       cost of                        MC
                                                                     unit
                                                S 2
                                                                                                    ATC

                 P 1                                                  P 1                             MR  = D 1
                                                                                                       1
                                                                          Profit
                 P 2                                                  P 2                             MR  = D 2
                                                                                                       2
                                           D

                                Q 1  Q 2         Quantity                             q 2  q 1         Quantity


        Module 61                                                  in going from 2 to 3 emeralds is (−$9) × 2 =−$18.
                                                                   That’s because 2 emeralds can only be sold at a price
        Check Your Understanding                                   of $84 when 3 emeralds in total are sold, although they
                                                                   could have been sold at a price of $93 when only 2 in
        1. a. The demand schedule is found by determining the price
              at which each quantity would be demanded. This price   total were sold.
              is the average revenue, found at each output level by
              dividing the total revenue by the number of emeralds  Quantity of                Quantity
              produced. For example, the price when 3 emeralds are  emeralds   Price of  Total  Marginal  effect  Price effect
              produced is $252/3 = $84. The price at the various out-  demanded  emerald revenue  revenue  component  component
              put levels is then used to construct the demand schedule
              in the accompanying table.                          1      $100   $100
           b. The marginal revenue schedule is found by calculating  2     93    186    $86     $93      −$7
              the change in total revenue as output increases by one                     66      84      −18
              unit. For example, the marginal revenue generated by  3      84    252
              increasing output from 2 to 3 emeralds is ($252 −                          28      70      −42
              $186) = $66.                                        4        70    280
            c. The quantity effect component of marginal revenue is the  5  50   250    −30      50      −80
              additional revenue generated by selling one more unit of
              the good at the market price. For example, as shown in
              the accompanying table, at 3 emeralds, the market price
              is $84; so, when going from 2 to 3 emeralds the quantity  e. In order to determine Emerald, Inc.’s profit-maximizing
              effect is equal to $84.                              output level, you must know its marginal cost at
           d. The price effect component of marginal revenue is    each output level. Its profit-maximizing output level
              the decline in total revenue caused by the fall in price  is the one at which marginal revenue is equal to mar-
              when one more unit is sold. For example, as shown    ginal cost.
              in the table, when only 2 emeralds are sold, each   2.  As the accompanying diagram shows, the marginal cost
              emerald sells at a price of $93. However, when       curve shifts upward to $400. The profit-maximizing price
              Emerald, Inc. sells an additional emerald, the price  rises to $700 and quantity falls to 6. Profit falls from
              must fall by $9 to $84. So the price effect component  $3,200 to $300 × 6 = $1,800. The quantity a perfectly
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