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life 53 positions Let’s play a game – where are we now? CUSTOMER EXPERIENCE Where do we live? How do we stay in position 1? Understanding TA Life Positions helps people get the dynamics of games people and LIFE POSITIONS businesses play. Position 1 is the objective. Build your brand around it. It is all about adult to adult conversations, language and mindsets. Many people struggle with SERVING customers they need to understand they need to do this from position 1. An angry customer needs to be served from position 1 – no games – adult to adult. Life positions = outlook. Individuals and organisations. They are responsible for superiority and inferiority complexes. They show up all over the place including ‘them and us’, weak brands and our customers and employees. Designing your values, communication language and training from position 1 helps your employees do a great job especially with customer service.