Page 50 - Warwickers Customers Count vflip2

employee ambassadors 50 If you are aiming for ‘People Centric’: Putting People 1 in everything you do will lead to improved st business success. By this we mean: • Customer experience at the heart of everything you do • Colleague engagement to deliver that customer experience To do this employees need to understand what it means to be an Ambassador for your business every day. Ambassadors are important representatives, held in high regard, with a mission to communicate, share and help. They are proud of what they do and what they represent. The inside of your organisation mirrors your relationship with your customers. The right employee experience delivers engaged and loyal ambassadors. The word might not fit in your business but the ethos must. Pride and confidence are the foundations for excellence. If you build such an ethos in your business you will have a customer centric business as it is CUSTOMER EXPERIENCE delivered by motivated and engaged employees. You need to clearly define: • Your purpose • Your values (brand and people) • Their role and commitments • How they can help How can you work with your employees to define the behaviours of an Ambassador? What is the best way to train in and communicate this? As the business changes how do you keep long serving AMBASSADORS employees in the loop on this? How can you recognise Ambassadors who go that 7th extra mile? Whether it is a programme or just part of your culture you need to get everyone with an Ambassador mindset. This is a minimum standard, the starting point not the end game.