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communicator  and  brand  Annual  about  to  Points  ongoing  and  say  a  tells  it  Leadership  and compelling  and  say;  they  in embodied  intentional.







                      a  strong  not  Power  continuous  they  and  –  example.  their  what  it.  live  be  -
                      as    is       what       of               Leader
                         a     snazzy              inspiring,  in  they  should
                      role  build  This  a  about  where  matches  by  lead  essence  –  story  how  a  as  authentic.
                      Leadership  to  crucial  people.  with  is  It  –  do  they  they  as  the  at  an  tell  to  crafted  show  to  match  are  they  and





                      The  is  engage  Roadshows  music.  dialogue  what  story  is  It  role  well  then  say/do  A  who  inspiring


                      are  are  –  bad  of  all  of  live  is  trust  right  just  do.  people  follow.  spreads  purpose  leaders  work.  not  are  novel  tough  by

                      doing  Leaders  or  one  is  leadership  cannot  –  currency  not  –  they  and  mistrust.  on  connected  their  are  they  –  by  gets  opportunistic


                      and  things.  mediocre  gap  do  businesses  a  be  they  alone  has  Leaders  what  inspires,  engage  it  work  and  focus  lacking  deeply  behind  connect  do  distracted  going

                      deciding  different  good,  say/  in  issues  to  needs  explain  soundbites  ‘real’  watch  more  but  it  tribes,  disillusionment  increased  sorely  are  and  of  not  do  they  what  get  when  as  viewed  customers.


                 Five?      –  The     to  call  of  and  say  works  join  doesn't  aware  purpose  who  in  to  up  be  and


                 or   because  completely  models  choice.  biggest  There  up  series  People  they  it  it  an  organisations  are  the  intentional  likely  give  can  employees
                 One     Five     role  their  the  sizes.  wake  a  by  earned  now.  what  When  connect,  When  cynicism,  Despite  who  to  Leaders  more  trends,  and






           Leadership   and 5 Frogs                                                              16
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