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The idea here is for writers to realize that when they are saying "the same thing(s)" as
everyone else, their content isn't actually differentiated. They might format it differently.

They might throw in a personal story. But the root of what they're saying,
their message,is the same as everyone else's.

So, how do you fix this?

We call it "The Tequila Test" because if everyone else is saying, "Meditate, journal,
workout, drink coffee," etc., your job is to figure out how to say something DIFFERENT.

For example, "First thing when I wake up? Take a shot of tequila."
That's DIFFERENT.

Because that's not the same thing everyone else is saying.
The way you put The Tequila Test into practice is to start by writing down all the things

most people would say about your topic. Make a list. What are all the things you've
heard people talk about? What's the conventional wisdom? What are the cliché
answers? Write them all down.

Now, don't use anything on that list.

What ELSE could you write about?

This is the secret to content differentiation.

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide