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Write The Ship


               After writers complete Ship 30 for 30, we have an exclusive video course in our Member
               Ship area called Write The Ship, which is a masterclass in content differentiation and
               category creation. We walk through the three sides of The Magic Triangle for writers,
               and how you can differentiate via Voice, Format, and Content.









































               Framework #6: Twitter Threads


               Ship 30 for 30 takes place on Twitter.

               The reason we use Twitter as the primary publishing platform is because Twitter is the
               largest social publishing platform on the Internet for written content. Quora and Medium

               are other great publishing platforms for written content, and we have mini-
               masterclasses on these other publishing platforms in our Member Ship for writers who
               would like to branch out and start publishing elsewhere.

               Twitter also has the fastest feedback loops of any written publishing platform online, and
               is the easiest way for writers to start learning (by gathering data) what’s resonating with

               readers.






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