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How was he able to reach 4.6 million people if he only had 20,000 followers?

Because the social algorithm saw people engaging with his content and decided to keep

serving it up to more and more people (and Twitter has ~600 million users).
For new writers, this should be inspiring. You don’t need a million followers in order to

be heard. Everyone starts at zero, and algorithms reward you based on your ability to
engage readers with your words. As we’ve said many times: online writing is a game.

So, how do you beat the game on Twitter?

Let’s dive in.

The Lead-In Tweet

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide