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The reason readers love this type of content is because it feels immediately actionable.

               “If I read this Thread, I will know how to do X to achieve Y.” As a result, “actionable
               takeaway” Threads and content tend to be some of the most-viral within niche
               communities. For example, a thread on copywriting might not be as universal of a topic
               as “happiness” or “how to make more money,” but within the copywriting community, it
               will spread like wildfire. So if you are focused on writing for a niche, consider writing

               more about actionable takeaways for people within your chosen category.


               Formatting Matters







































               Regardless of what type of content format you choose (Story, Framework, Actionable
               Takeaways), the formatting of the Thread itself should follow a few basic rules:


                 1.  Give each Tweet its own “mini headline.” The first sentence of each Tweet is the
                    most important. If you are writing an “actionable takeaways” Thread, the first
                    sentence of each Tweet should be the actionable takeaway. This allows readers to
                    quickly scroll through your Thread, skim the mini-headlines, and then decide if they

                    want to dig deeper and read the entire thing straight through (remember:
                    skimmability = readability).







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