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The reason readers love this type of content is because it feels immediately actionable.
“If I read this Thread, I will know how to do X to achieve Y.” As a result, “actionable
takeaway” Threads and content tend to be some of the most-viral within niche
communities. For example, a thread on copywriting might not be as universal of a topic
as “happiness” or “how to make more money,” but within the copywriting community, it
will spread like wildfire. So if you are focused on writing for a niche, consider writing
more about actionable takeaways for people within your chosen category.
Formatting Matters
Regardless of what type of content format you choose (Story, Framework, Actionable
Takeaways), the formatting of the Thread itself should follow a few basic rules:
1. Give each Tweet its own “mini headline.” The first sentence of each Tweet is the
most important. If you are writing an “actionable takeaways” Thread, the first
sentence of each Tweet should be the actionable takeaway. This allows readers to
quickly scroll through your Thread, skim the mini-headlines, and then decide if they
want to dig deeper and read the entire thing straight through (remember:
skimmability = readability).
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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide