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about writing advice. If they just finished reading a Thread about a business story,
consider linking them to your BEST business story—or, better yet, a master Thread
you’ve created curating ALL your business stories. Think of your CTA as your Twitter
Thread Gift Shop: “Thank you for shopping, can I interest you in a souvenir?”
The TL;DR
The TL;DR is our favorite Twitter growth hack.
Think of this final Tweet as a super-compressed version of everything the reader just
read.
Take your list of actionable takeaways, or framework steps, or story, and distill it down to
a handful of bullets. The reason the TL;DR is so effective is because when Twitter
distributes content in people’s feeds, it presents readers with your first Tweet and your
last two Tweets. That means readers see your lead-in Tweet, and your “here’s the
nutshell” TL;DR conclusion. These two, together, increase the likelihood of someone
deciding they want to click and read (because they caught a glimpse of the end).
More times than not, you’ll find readers end up engaging with your closing TL;DR Tweet
just as much (if not more) than they do with your lead-in Tweet.
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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide 
