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Now, here’s what a GREAT bio looks like:

Lead Project Manager @Uber. I write about user growth frameworks for SaaS
companies.

So simple. So clear.

Who are you? You’re a project manager. Got it.

What makes you credible? You’re a project manager at one of the fastest-growing
tech companies in history.

What does the reader get in exchange for following you? They will learn user

growth frameworks for SaaS companies.
There is no need to be “clever” in your bio.

Just say who you are, what you do, and why the reader should trust you.
And if you’re thinking, “But I don’t have a big fancy Silicon Valley job! This doesn’t make

sense for me!” Then here’s another example:

Yoga Teacher for 10+ years. I write about how flexibility in your body can lead to clarity
and productivity in your mind.

So simple. So specific. And yet you can imagine not just people interested in yoga
following this person, but also people in technology, people with stressful corporate

jobs, or even people interested in niche categories like “memory improvement.”
Don’t overthink it.

Framework #8: Naming & Claiming Your

Category

One of our goals within Ship 30 for 30 is to help writers gain clarity over their category.

If throughout your 30 days of shipping you feel like you’ve figured out what niche you
want to create for yourself, that’s great. Then that niche should be “Named & Claimed”

in your bio. And if not, no worries—most people repeat Ship 30 for 30 multiple times,
each cohort learning more and more about what they enjoy writing about and what
readers are clearly engaging with.

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide